Archive - The Mind Collection Newsletter

#255: Brand Promise, Expectancy Violations Theory & a Purple Cow

3 Ideas in 2 Minutes on Great Aspirations

Jul 1

June 2026

#254: Agenda-Setting Theory, Solid Snake Method & the Hurt-Rescue Principle

3 Ideas in 2 Minutes on Conversation Tactics

Jun 24

#253: Moving to a New Town, Gibson’s Law & Going Wrong

3 Ideas in 2 Minutes on Going Wrong

Jun 17

#252: BATNA Beyond BATNA & a Harsh Negotiation Truth

3 Ideas in 2 Minutes on Negotiation Goals

Jun 10

#251: Mechanistic Dehumanisation, False Consensus Effect & the NPC Illusion

3 Ideas in 2 Minutes on Living Among NPCs

Jun 3

May 2026

#250: Lying by Omission, Strategic Incrementalism & the Credulity Trap

3 Ideas in 2 Minutes on Indirect Deception

May 27

#249: Pendulum Bias, Myside Bias & Normalcy Bias

3 Ideas in 2 Minutes on Even More Biases

May 20

#248: Red Sneakers Effect, Deviance Regulation Theory & WAIT & WAIST

3 Ideas in 2 Minutes on Standing Out

May 13

#247: Strategic Inaction, Satisficing & the Decision Ownership Principle

3 Ideas in 2 Minutes on Decision-Making Advice

May 6

April 2026

#246: Permission Tunnel, Permission Structure & the Forgiveness/Permission Principle

3 Ideas in 2 Minutes on Getting Permission

Apr 29

#245: Law of Contagion, Moral Contagion & Contagion of Virtue

3 Ideas in 2 Minutes on Contagious Morality

Apr 22

#244: Is-a-Has-a-Error, Reification & Ultimate Attribution Error

3 Ideas in 2 Minutes on Thinking Errors

Apr 15

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